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SNO - Site Navigation Optimization

Author: admin Posted on October 1st, 2008

In the real world we have lots of tools to help us get from here to there - maps, street signs, global positioning systems, address books and other helpful tools make navigation easy. However, that's not always true in the virtual world of the W3. Getting from Point A to Point B on your web site may not be as easy as you think.

What Is Site Navigation?

In fact, it is the digital equivalent of the maps, street signs and other means we employ in the real world to move about. And, it is a critical, often overlooked, aspect of site design. The ability of site visitors to get from here to there on any website is a key component to site success, which may explain why 94% of all web sites crash and burn. People can't find what they're looking for!

A well-considered site navigation system has an effect on everything from SEO to conversion rate to W3C compliance - all important to long-term site success.